Know App
A native iOS events management app for anyone looking to host or attend events. Taking a camera-first approach to hosting experiences, allowing users to easily create, send, and receive invites as video content.
Methods
Screener Surveys
User Interviews Persona/Development
Problem Statement
Journey Mapping Competitor/Comparator Analysis
Design Studio
Wireframing
Usability Testing
Iterative Testing
Rapid Prototyping
Role
UX Researcher
UX/UI Designer
Tools​
Post-Its
Whiteboard
Paper and Pen
Figma
Teammates
Ryan Massenzio
Jacqueline Rider
Briana Barkman
To help people host and attend events in their area in an accessible and immediate way.
Goal
Understanding the Problem
As a team, the first step we took was to create a screener survey. This allowed us to narrow in on what problem space we actually wanted to explore.
Through this process we found that we wanted to focus on users who have recently hosted or attended an event and who actively use social media. We were able to utilize the qualitative data we captured from the survey to better understand how participants approach events. We gathered data from 12 participants.
85% of users host several events a year
17% of users host events weekly
42% of users share events through word of mouth
42% of users share events through eventbrite
Interviewing
We interviewed 6 participants, taking the data we created an affinity map to draw out trends between the interviews.
We found that there was two main personas between our participants, hosts and attendees. Like the classic analogy of what came first the chicken or the egg, we realized that the best route for the first sprint was to follow the chicken or in our case the host. Focusing on hosts, we found some key trends in our data.
4/6 host had a hard time keeping track of rsvps
4/6 host get overwhelmed with information about upcoming events
6/6 host enjoy watching videos on their phone (instagram live) because it is more intimate
5/6 host used instagram as their main platform to promote events
Bringing Our Data to Life
We took the data we collected and began to shape Frankie. Having a persona helped my team and I prioritize what Frankie wanted out of an events management platform from the perspective of a host.
I need to create a fun, intimate space that builds trust with my followers.
I have to keep posting to stay relevant.
I want my friends to feel like VIPs & VIPs to feel like my friends.
I want to create an offline experience that brings my brand to life.
I never know who or how many guests will show up to my event.
Frankie: 30
Location: Lower East Side, NYC
Occupation: Creative entrepreneur
Scenario: Frankie wants to host an event to showcase her work, but finds it hard to organize and promote her event to potential attendees.
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How Do We Improve Our Users Journey?
By creating a journey map, we were able to identify areas in Frankie's experience hosting events that are problematic or have room for improvement. We saw several opportunities in Frankies journey that we could help her with.
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There is potential to improve communication of hosting an event and to improve communication of rsvp and ticketing events. We decided to focus on improving her rsvp/ticketing experience because it would have a greater impact on improving her experience in the first sprint.
Create
Promote
Confirm/Prep
Host/Capture
Thank You/Share
Inspired to host pop-up photo event to promote her brand
Creates instagram story to advertise event
Follows up with close friends to confirm they are attending
Surprised by the amount of people that show up
Captures event
Promotes event hashtag
Shares videos/photos of event to expand audience and validate
Defining the Problem
People interested in hosting events are looking to connect with their audience in an intimate way.
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Frankie is a creative entrepreneur who wants to host events that will help build her brand and strengthen personal connections in her field.
How might we help Frankie reach her audience in a way that maximizes attendance at her gatherings and upholds her personal brand?
Getting to Know What We're Working With
We wanted to conduct a usability test on the existing beta app before beginning to implement any changes. This gave us the opportunity to see if there were any existing problems in the app and to see how users would expect/want an rsvp or ticketing system.
We implemented minor changes based on the results before creating the new feature.
Invite Screen
Updated Invite Screen
Invite Screen
On the existing app users found it difficult to read the screen because of the text size and color. Users also did not initially see the option to set an end time. We implemented these changes for our next round of usability tests.
RSVP/ Ticketing Screen
Users did not understand what the “add link” selection did and what it meant. This opened an opportunity for us to create a clear-cut flow to create tickets or RSVPs, or neither if its among close friends.
RSVP/Ticketing Screen
Updated RSVP/Ticketing Screen
Building Out the New Feature
Our team held a design studio in order to develop the flow of the rsvp/ticketing feature. After creating the screens we tested first the low-fi and then brought our feature to hi-fi to test. While testing the hi-fi we implemented changes both to the new feature and changes to the overall flow of the app based on our findings.
During our testing we tasked the user to set up an event as a host.
Takeaways
This three week sprint provided our client with a new feature to their app and data on how users interact with their beta app. We provided them with who their target audience is and what they are looking for in an event app. Our team gave suggestions and ways on how to enhance users experience with the know app. Additional client work would include creating a secondary persona for the attendee. This would let our team explore the ticketing and rsvp flow from the perspective of an attendee. Additionally we would conduct usability testing on an onboarding system.
